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Clay

Clay is a go-to-market data platform with a large database of companies and people. Bryn uses Clay in one mode, Enrichment: when Bryn knows an account's domain, it looks the company up in Clay and fills in its firmographics (size, industry, type, country, location, revenue and funding), which scoring and your Plays then use.

Clay is never a delivery destination. It does not appear in any Play's outputs, and Bryn writes nothing to your Clay workspace.

How Bryn integrates Clay​

You connect Clay with a Clay API key under Integrations in the Bryn dashboard. The key is the only thing Bryn needs: there are no Clay tables, columns or webhooks to set up, because Bryn calls Clay's company search directly and reads the answer back in the same request.

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Lookups are billed to your Clay account. Bryn uses the API key you connect, and only that key, so every company lookup uses your Clay workspace's credits. Bryn looks each account up at most once every 30 days to keep that spend predictable.

When you connect, Bryn checks the key by asking Clay who it belongs to. That check is an identity read, not a search, so it costs nothing. The connection only counts as verified once Clay accepts the key. Bryn keeps the key in encrypted storage; it is never shown again, logged, or passed to Plays.

The connect form also asks whether to Use Clay for enrichment. The switch is on by default, and Bryn starts looking accounts up once the key is verified. If you turn it off, the connection is saved but no lookups run until you turn on Clay enrichment on the Clay card. To stop later, turn that switch off, or disconnect Clay to remove the key altogether.

Enrichment​

Clay enrichment is account level only. Bryn asks Clay about the company behind a domain; it never sends or requests anything about individual people.

What Bryn reads. For a matched company, Bryn keeps the company name, domain, description, company type, employee size band, country, location, industry, annual revenue, total funding range, and LinkedIn URL. Bryn puts these into the account's main fields:

  • Size, type and country become the account's size band, company type and country, which scoring matches your ICP against.
  • Industry comes from Clay as a LinkedIn industry name, which Bryn maps to its standard industry list, so it drives the industry part of your Fit score too. Because Clay's industries are more specific than most sources, Clay's industry wins when another source (such as your CRM or visitor identification) suggests a broader one. A few companies still carry an older LinkedIn industry name; Bryn maps those to the current one, and drops any it cannot map rather than guess.
  • Revenue and funding are kept as Clay reports them, alongside the other Clay facts.

Picking the right company. A domain is often listed by companies that do not own it: a business whose careers page runs on a hiring platform lists that platform's domain, and a contractor may list a client's. So Bryn does not trust Clay's first result. It asks for a few candidates and only keeps a company whose own website is the domain Bryn asked about (or the main site of that domain). When several remain, Bryn prefers the exact match, then the company whose name matches the domain, then one clearly larger than the rest. If none of these rules settles it, Bryn keeps no answer rather than pick the wrong company.

When a lookup completes and Clay has no company Bryn will accept, Bryn removes any earlier Clay answer for that account, so a wrong match does not linger. When the result is ambiguous, the earlier answer stays as it is.

When it runs. Bryn looks an account up in Clay when the account produces a new signal, or when a mapped source first creates the account. Accounts that existed before you turned Clay on are enriched on their next signal, not all at once. An account without a domain is skipped until a domain arrives, and then Clay runs straight away.

Each account is looked up once per 30 days. A lookup that found nothing also waits 30 days before Bryn asks again. A lookup that failed waits an hour before Bryn retries.

Where results appear. Open an account in the Bryn dashboard: Clay is listed under Enrichment sources with what it filled and when, and the fields it filled show on the account. Enrichment activity from Clay is also in the audit log, where you can filter by the Clay source.

When Clay refuses. If Clay rejects the key (for example because it was revoked), Bryn marks the connection as needing attention on the Clay card; reconnect with a working key to resume. If your Clay workspace runs out of credits, lookups fail and are retried later, so accounts fill in once you top up. Clay rate limits and brief outages are retried automatically.

Set it up​

  1. 1
    Create a Clay API key

    In Clay, open your workspace settings, go to API and CLI, then API keys, and create a key. Make sure the workspace has search credits available.

  2. 2
    Connect Clay in the Bryn dashboard

    Open the Clay connect form (or go to Integrations and choose Clay), paste the key, leave Use Clay for enrichment on, and connect. Bryn checks the key with Clay before saving the connection.

  3. 3
    Check that it worked

    Wait for a new signal on an account that has a domain, then open the account. Clay should be listed under Enrichment sources, with the company's size, industry and country filled in.

Clay documentation​

Going further​