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Get started with Bryn

Bryn's onboarding is a six-step wizard. Most teams finish it in about 30 minutes, and at the end Bryn is live: watching your traffic, naming signals, and alerting your Slack channel when a qualified account shows up.

Before you start​

Check that you have:

  • A work email address to sign up with. Your workspace is created from it.
  • Edit access to your website's <head> or to your tag manager, or a developer you can hand one snippet to.
  • A Slack workspace where you can approve app installs.

The six steps​

Six steps to live, and how you know each one worked.Six steps to live, and how you know each one worked.
  1. 1
    Create your workspace

    Sign up with your work email. Bryn creates a workspace for your company and drops you into the wizard.

    You'll know it worked when the wizard greets you inside your new workspace.

  2. 2
    Install the pixel

    One snippet, site-wide. Paste it into your site's <head>, add it through Google Tag Manager, or send the instructions to your developer. Nothing else in Bryn works without this step. Full walkthrough: Install the pixel.

    You'll know it worked when your own visit shows up in Activity in the Bryn dashboard.

  3. 3
    Confirm your ideal customer

    Bryn proposes an Ideal Customer Profile (ICP) from your website and industry. Review it and adjust what's off. You are editing a draft, not writing from scratch. Details: Define your ICP & scoring.

    You'll know it worked when the wizard shows your ICP as confirmed.

  4. 4
    Map your signals

    Tell Bryn which of your events matter and what to call them, using the sentence builder: when this event happens, raise this signal. Details: Map your signals.

    You'll know it worked when a test event shows up as a named signal on an account.

  5. 5
    Connect Slack

    Authorize the Slack app and pick a channel. Bryn posts a test message on connect, so verification is built in. Details: Connect Slack & other outputs.

    You'll know it worked when you see "Test message delivered" and the message is in your channel.

  6. 6
    Review and turn on your Plays

    Bryn ships with pre-built Plays: automated workflows that act on qualified accounts. Review the ones proposed for you and switch your first one on. Nothing runs until you do. Details: Turn on Plays.

    You'll know it worked when the Play shows as active, and the first matching account produces a Slack alert.

What happens next​

Bryn runs on its own from here. On day two, look at:

  • Accounts: companies from your traffic, scored and ranked by buying intent.
  • Activity: every Play run and what triggered it.
  • Your Slack channel: alerts arrive as matching accounts show up.

A good second win is on-page personalization: the pixel you already installed can also tailor your site for identified visitors. Start with the Personalization recipes.