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Overview

The ActiveCampaign server provides comprehensive integration with ActiveCampaign marketing automation platform, enabling AI assistants to manage customer relationships, email campaigns, and marketing workflows programmatically.

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Getting Started

1

Connect to ActiveCampaign

Add the ActiveCampaign server to your Nexus environment through the server directory.
2

Test Connection

Start with a simple tool like get_contact or list_contacts to verify the connection works properly.

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What You Can Do

Customer Data Management

Create, update, and organize contacts with custom fields and advanced segmentation capabilities

Marketing Automation

Add contacts to automations and manage their journey through sophisticated marketing funnels

Campaign Management

Create and manage email campaigns, track performance, and analyze engagement metrics

List Organization

Build and maintain targeted email lists for different customer segments and demographics

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Use Cases

  • Lead Segmentation: Automatically categorize new leads based on behavior, demographics, or engagement patterns
  • Personalized Sequences: Trigger customized email sequences based on specific customer actions or milestones
  • Data Synchronization: Keep customer data in sync between ActiveCampaign and other business tools
  • Performance Analytics: Track campaign effectiveness and optimize marketing spend allocation
  • Lifecycle Tracking: Monitor customer progression through different stages and automate appropriate communications
  • Engagement Monitoring: Identify at-risk customers based on email engagement and interaction patterns
  • Re-engagement Campaigns: Create targeted campaigns to win back inactive subscribers and customers
  • Onboarding Automation: Guide new customers through structured onboarding sequences
  • Lead Qualification: Score and qualify leads automatically based on behavior and engagement metrics
  • Sales Routing: Route qualified prospects to appropriate sales representatives based on territory or expertise
  • Follow-up Automation: Ensure no leads fall through the cracks with automated nurture sequences
  • Deal Pipeline Management: Track prospects through the sales funnel with automated status updates

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Available Tools

Tool counts may change as the server evolves. See individual categories below for current capabilities.
Core functionality for managing customer and prospect data, including creation, updates, and relationship management.Contact Lifecycle
Create new contacts or update existing ones using email as the unique identifier
Retrieve detailed information about a specific contact by their ID
Get all contacts with extensive filtering options for segmentation and analysis
Find contacts by email address for quick lookups
Contact Organization
Subscribe a contact to a specific email list for targeted campaigns
Unsubscribe a contact from a specific email list
Apply tags to contacts for segmentation and automation triggers
Remove tags from contacts when criteria no longer apply
Automation Management
Add a contact to an automation workflow to start their journey through a marketing sequence
Stop a contact’s participation in an automation sequence
Tools for organizing contacts into targeted groups and managing email marketing campaigns.List Management
Create new email lists for organizing contacts by demographics, behavior, or interests
Retrieve details about a specific email list including subscriber counts and settings
Get all email lists with filtering and pagination for list management
Modify existing list properties, settings, and compliance information
Campaign Operations
Retrieve detailed information about email campaigns including performance metrics
Browse all campaigns with filtering options for reporting and analysis
Manage marketing automation workflows and track contact progression through automated sequences.
Get all automation workflows with filtering and ordering options
Retrieve specific automation enrollment details for a contact
See all automation enrollments for contacts with filtering capabilities
Automations are the heart of ActiveCampaign. Use these tools to build sophisticated customer journeys that respond to behavior and engagement.
Advanced contact segmentation and custom data management for personalized marketing.Tag Management
Create new tags for contact categorization and automation triggers
Retrieve information about a specific tag including usage statistics
Get all available tags with filtering and pagination for tag management
Custom Field Setup
Add custom data fields to store additional contact information
Retrieve details about custom field definitions and options
Get all custom fields with filtering for data management
Modify custom field properties and validation rules
Field Value Management
Set custom field values for specific contacts
Retrieve custom field values for individual contacts
Get all custom field values with filtering options
Modify existing custom field values for contacts
Field Configuration
Associate custom fields with specific email lists
Add options for dropdown, radio, or checkbox custom fields
Get available options for multi-choice custom fields
Always create field options after creating fields of type ‘dropdown’, ‘listbox’, ‘radio’, or ‘checkbox’ for proper functionality.
Organizational tools for team management and access control.
Associate email lists with user groups for team organization
Get all user groups for permissions and organizational management
Track and analyze email engagement metrics and subscriber behavior.
Monitor email opens, clicks, and other engagement activities
For best results, always use filters when calling this tool rather than requesting all activities at once.

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Resources

The ActiveCampaign server provides direct access to platform data through resource endpoints that complement the tool-based operations.
Access entire data collections for browsing and discovery:

Contacts

activecampaign://contacts
Access the complete contact database

Lists

activecampaign://lists
Browse all email lists and segments

Automations

activecampaign://automations
View all automation workflows

Campaigns

activecampaign://campaigns
Access campaign data and metrics
Access specific records when you know their ID:

Contacts

activecampaign://contacts/{id}
Get detailed contact information

Lists

activecampaign://lists/{id}
Retrieve specific list configuration and stats

Automations

activecampaign://automations/{id}
Access automation workflow details

Campaigns

activecampaign://campaigns/{id}
Get campaign-specific performance data
Pro Tip: Use collection endpoints for discovery, then switch to individual record endpoints for detailed operations.